RRIHH is the contemporary expression of a timeless legacy — a brand born from the illustrious house of RARA, whose excellence in jewellery craftsmanship has spanned over six decades.
A Legacy Forged in Gold, Diamonds & Trust
Since the early 1960s, RARA World has been synonymous with authenticity, artistry, and elegance. What began with the vision of Sri Keshrimal Jain (Rara) evolved into one of India’s most respected names in bullion, gold, and diamond jewellery. For generations, the Rara family has upheld the highest standards of integrity and refinement, earning trust across Assam, Delhi, and beyond.
RRIHH – A Silver-Only Vision
Carrying forward this prestigious lineage, RRIHH is dedicated exclusively to silver. We bring the same meticulous craftsmanship, eye for detail, and uncompromising quality that defined Rara’s journey in gold and diamonds, but now expressed through silver - pure, timeless, and versatile.
Our collections celebrate silver not just as a metal, but as an art form. Each piece is designed to embody:
Purity – authentic silver of uncompromising quality
Heritage – six decades of Rara’s jewellery mastery
Modern Sophistication – designs that blend tradition with contemporary elegance
The Rara Promise, Reimagined
At RRIHH, we honour the legacy of Rara while shaping a new chapter — one that elevates silver to its rightful place among the finest expressions of luxury. Every creation carries with it the heritage of Rara, the precision of craftsmanship, and the soul of sophistication.
You can find us at our store:
Saif Building, Col. J Ali Road, Lakhtokia, Opp. Jama Masjid, Guwahati 781001, Assam, India
We’d love to see you there.
Crafted once. Owned forever.
